Asahi Shuzo strives to create the highest quality sake for their customers to simply enjoy its taste and flavours, it isn't intended to be a product of mass consumption.
Dassai is meant to be a way to a pleasant lifestyle. At the same time, Asahi Shuzo does not want Dassai to be a sake so special, so rare nobody could enjoy it. Dassai should be available for anyone to enjoy. It is because they craft a high-quality sake that they want to share with everyone around the world. They strive to keep strong partners to introduce Dassai to every one of you.