Asahi-Shuzo Sake Brewing Co., Ltd. was founded in 1830. Originally, the company was known by the trade name “Kubota-ya.”
A sake brewer once said, "The quality of sake can never exceed the quality of its ingredients." The rice used to brew sake has an enormous influence on its fragrance and taste. To improve the quality of sake-brewing rice and promote cultivation and research of new strains of rice, Asahi-Shuzo founded Asahi Noken, Ltd.
Working closely with local farmers, Asahi Noken pursues the development of rice with the perfect qualities for sake brewing.